Malcolm · Writing from Canada
Building at the intersection of managed WordPress and AI.
↳ …and the occasional superhero novel
Twenty years of shipping web projects taught me to bridge gaps, execute on goals, and lead teams that care about the craft. I write about platforms, open source, and the business of tech.
✦ HAPPY TO USE WORDPRESS ✦ BUILT WITH CURIOSITY ✦ MADE IN CANADA ✦
Platforms ✦ People ✦ WordPress ✦ Open source ✦ What’s next
01 / WHAT I BRING
Two decades of turning platforms into businesses.
From agency trenches to managed hosting at scale. I’ve spent my career where product, engineering, and customers meet.
Managed WordPress at scale
Platform strategy, hosting operations, and product for enterprise and high-traffic WordPress — the stuff that has to stay up.
PLATFORM · HOSTING · ENTERPRISE
AI in real workflows
Practical AI for publishers and developer teams: tooling, automation, and shipping features customers actually use.
LLMS · AUTOMATION · DX
Leading people through change
Building and growing teams through change, with clear goals and honest communication.
LEADERSHIP · OPERATIONS · HIRING
02 / LATEST WRITING
Notes on platforms, work, and what’s next.
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Capital Is Diversified. You Aren’t.
Worker dignity under capitalism needs rules that can survive impatient investors, hungry competitors, and outright business failure. I’ve been working in and around tech companies for over twenty years. I’ve watched cultures…
my six-part thought experiment ↓
SERIES · A THOUGHT EXPERIMENT
What might WP Next look like?
FROM ACROSS THE BLOG · PAST 7 DAYS
Popular this week.
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03 / FICTION · ANOTHER KIND OF BUILDING
Second Class Supers
WHERE DO SUPERS COME FROM?!
It isn’t easy to avoid growing up, even in a world where super powers are real. Kya Roberts is a thirty-two year old geek hiding away in a dead-end job, hoping to scrape together enough money to purchase her own Super. Dealing with the torments of her super powered boss and co-workers, Kya searches for a shortcut to a better life. When her friend, Amelia, finds that shortcut, it leads Kya down a dark path. Through it all she has to deal with the growing class warfare between the haves and have-nots which will lead her to the answer to a question Kya has never asked herself: “where do Supers come from?”
04 / WORK WITH ME
Building a platform team, thinking about web strategy or bringing AI into WordPress? Let’s talk.
I reply faster than a Canadian apologizes.
POST CARD 🍁 CANADA
To: Your hiring team
From: Malcolm, somewhere in Canada
Re: Platform leadership · Web Strategy · AI
Are you hiring? ×